My VegeBurger on BBC World Service

Excellent piece on my game-changing VegeBurger, broadcast by the BBC World Service yesterday. Nine action-packed minutes, prompted by “Veganuary.” Well worth a listen.

http://www.bbc.co.uk/programmes/w3csvtvz

The VegeBurger

Witness

In 1982, American entrepreneur Gregory Sams launched a product that would help take vegetarianism into the mainstream in the UK. “VegeBurgers” were cheap, tasty and a deliberate attempt to provide a meat-free alternative to one of the mainstays of the fast food industry. Gregory Sams talks to Simon Watts.

first broadcast 08:50 Thursday 25 January.